CCIA17 | Registration opens for Company Car in Action 2017

17 May 2017

Fleet managers can secure their place behind the wheel of the industry’s latest car models as registration for Company Car in Action is now open.

Manufacturers at CCIA17Company Car in Action takes place on June 13-14, when fleet decision-makers gain access to the closed roads of the exclusive Millbrook Proving Ground, in Bedfordshire, where they can expertly evaluate cars in a purpose-built environment.

There are four unique test routes which have been designed specifically so that decision-makers can understand the real-world performance of vehicles before adding them to their fleets.

Route choices include a testing city circuit, high-speed driving, a challenging hill route and an off-road course.

A wealth of models will be available to test, from city cars and superminis to the latest 4x4s and luxury models.

In addition to unrivalled access to hundreds of potential test drives, the experience is enhanced through direct access to manufacturer representatives who can discuss each fleet’s specific requirements and questions.

There are a range of added value elements to the day, both on and off the track, including high-speed passenger rides in a number of high-performance models.

Companies can also take part in strategic debates during the day and review the future of fleet at the EV/hydrogen Review Zone.

The dedicated area covers all forms of electric vehicles, from plug-in EVs to hydrogen-powered cars. It will dominate the indoor arena, reflecting the growing importance of electric vehicles in the future purchasing choices of fleet decision-makers.

Access to hundreds of new car models and extensive insight makes sure a manager’s valuable time is used most efficiently, with a unique market overview achieved in a day that would take weeks in an office-based environment.

The experience and insight provided also means that fleet managers will be better prepared to answer some of the most pressing questions that drivers and senior managers ask about future vehicle choices.


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